When is Prime Day 2025? Prime Day runs from Tuesday, July 8 through Friday, July 11 in 2025, with new deals dropping as often as every five minutes at certain points during the ev

The tradition of Amazon Prime Day started a decade ago with the inaugural event held on July 15, 2015 to coincide with Amazon's 20th anniversary. Since then, it has expanded to include more days, more countries and more fanfare — offering deals on everything from vacuum cleaners to dresses to AirPod Pro earbuds.

Amazon has officially announced that Prime Day will run for four days this year, from July 8 to 11, marking its longest event yet since launching a decade ago.