Bob Iger says Disney’s $1 billion deal with OpenAI is an ‘opportunity, not a threat’: ‘We’d rather participate than be disrupted by it’

The three-year deal will bring more than 200 Disney characters to Sora.

‘Creativity is the new productivity’: Bob Iger on why Disney chose to be ‘aggressive,’ adding OpenAI as a $1 billion partner

"We'd rather participate in the rather dramatic growth, rather than just watching it happen and essentially being disrupted by it," Iger told CNBC.

Disney CEO defends massive AI deal, says creators won't be threatened

Disney CEO Bob Iger told CNBC that the partnership with OpenAI values creativity and keeps creators safe from replacement while giving fans new opportunities for creativity.

Bob Iger: Disney's OpenAI Deal "Does Not In Any Way" Threaten Creatives

The CEO suggested that Disney would prefer Paramount to prevail in the battle for Warner Bros. Discovery, citing Netflix's streaming dominance and the perilous state of movie theaters.

Disney’s OpenAI deal is a $1 billion hedge on the future of slop

Analysis: Disney’s OpenAI deal is a $1 billion hedge on the future of slop

There's one word that explains why Disney did a huge deal with OpenAI

Disney faces an engagement problem as kids gravitate to YouTube. It's looking to OpenAI to help boost engagement.
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Bob Iger is doing it again

In October 2005, Bob Iger was just a few months into his new gig as CEO of the Walt Disney Company when he announced a deal that would stun the entertainment industry. Standing next to Steve Jobs on a stage in Cupertino, Iger said that Disney would begin ...
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