Claire's filed for bankruptcy in Delaware on Wednesday, marking the second time the jewelry accessories chain geared toward adolescents has entered Chapter 11 proceedings.

Mall-based teen accessories retailer Claire's, known for helping to usher in millions of teens into an important rite of passage — ear piercing — but now struggling with a big debt load and changing consumer tastes,

The retailer has struggled since its 2018 bankruptcy and isn’t well positioned for tariffs and other economic headwinds, analysts said.