Kim Soo-Hyun was named a Prada brand ambassador in December 2023. He also attended the company's fall 2025 men's ready-to-wear runway show in Milan. The latest controversy around dating a minor Kim Sae-Ron is however leaving a deep impact on his personal and professional image along with his brand value.

Kim Soo Hyun's agency has finally addressed the rumours about his relationship with late Korean actress Kim Sae-ron.After the death of the High School Love On star’s in February, some pictures and letters surfaced on the internet

After denying their relationship several times, South Korean star Kim Soo-hyun has finally admitted he dated late actress Kim Sae-ron but denied she was underaged at the time. His talent management agency Gold Medalist issued a statement today (March 14): "Kim Soo-hyun and Kim Sae-ron were in a relationship from the summer of 2019 to autumn of 2020.