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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
Max streaming service is reviving the HBO name — the one it discarded two years ago
HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as ...
Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie
Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized ...
HBO Max Lives! Max to Change Its Name Back After Two Years
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...