360-degree videos are all the rage right now. As I discussed at length during my speech at the recent VRX Europe event in London, the technology has prompted industry-wide conversations around what ...

Remember Spotlight Stories? Released back in May, they were interactive, 360-degree videos published by Google to help promote new methods of immersive storytelling. Now the company is gearing up to ...

GLENDALE, Calif.--(BUSINESS WIRE)--The WONKA chocolate factory, known for producing the world’s most incomparably imaginative chocolate today launches the WONKA Imagination Room, a fully immersive and ...

Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here. Just as the first-person video craze is reaching ...

360° interactive content is now a gateway for brands to use Virtual Reality in their ad campaigns. As brands and their agencies navigate how to best take advantage of immersive media platforms like ...