A study called “Branded in Memory” asked more 150 Americans to draw 10 famous logos from memory as accurately as possible. The study found that very few people could create near-perfect drawings of ...

Clever logo designs can be a game-changer in attracting new customers. They’re often the first thing that catches the eye, so making a cool and impactful impression quickly is crucial. The best logos ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...