Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.
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How virtual reality is impacting the ad industry
Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.
Global AR and VR in Healthcare Market OverviewThe global Augmented Reality (AR) and Virtual Reality (VR) healthcare market is ...
Fans feel excitement as 7 AR shifts reshape 2026. The pace of change has quickened because major players are pivoting ...
An origami-inspired haptic ring for VR called OriRing weighs 18 grams and can push back with up to 6.5 N. It senses pressing and sliding forces to render size and stiffness, but it’s still a prototype ...
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