This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Saturday Night Live has spoofed Activia yogurt and its advertisements ...

"Do you know what happens when you eat Activia?" a female announcer asks at the beginning of Shakira's 2014 Activia yogurt commercial. Well, apparently Shakira's stomach turns into a magical woodland ...

Dannon will pay $21 million to settle allegations of illegal advertising brought by 39 attorneys general who couldn't digest the company's claims about the degree to which its Activia yogurt can ...

The Dannon Company is pulling the lid off of a new ad push for its Activia brand of yogurt. The new campaign, via Y&R, features actress Jamie Lee Curtis, who talks about digestive woes, and touts ...

Jamie Lee Curtis never thought she’d be accepting an Emmy Award in 2024 — especially after hawking Activia yogurt for seven years. Curtis, 65, took home her first Emmy on Sunday, September 8, for ...

It’s not every day that actress Jamie Lee Curtis shows up in a Federal Trade Commission document, but she did this time due to her role in promoting Dannon yogurt products. The FTC says the company ...

The Dannon Company has launched an advertising campaign for Activia featuring actress Jamie Lee Curtis in a bid to draw attention to the importance of digestive health. The campaign will see Curtis ...

If you hear the word "Activia," your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain of irregular digestion, and, well, poop. Danone ...

Yogurt brand Activia has unseated automaker Volkswagen as the marketer with the most shared commercial of all time. According to data from marketing technology firm Unruly, Activia's "La La La" spot ...