Nike humiliated for ‘walkers tolerated’ ad accused of ‘pace shaming’ ahead of Boston Marathon

Nike yanked a Boston Marathon ad that mocked “walkers” following accusations of “pace shaming” and excluding athletes with ...

Brand impulse gone wrong? Nike’s Boston Marathon ad campaign was a risk it shouldn’t have taken

A Nike adline that seemed to sneer at walkers may have been aimed at marathoners, but it faced a backlash it should’ve ...
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Ecco capitalizes on Nike's Boston Marathon ad misstep with ‘Walk your walk’ campaign

Walking-focused footwear brand Ecco has launched a Boston-wide activation “celebrating every way people take on the 26.2,” to ...

Runners welcome. Opinions tolerated? Nike should have stuck by its Boston Marathon ad

‘Runners. Walkers. All Welcome.’ is no brand position. It is a waiting room notice. It is the corporate equivalent of a warm ...