Google’s Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn’t merely an industry observation, but a respectful sentiment that I share now, having ...

Kathleen from the Google team announced in the Google AdWords Help forums a feature that helps new or existing AdWords advertisers learn how to use the various Google AdWords user interfaces. It is ...

AdWords Scripts are incredibly powerful tools for paid search, but since many of us don’t come from coding backgrounds they can also be intimidating. This is the first in a three-part series covering ...

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...

One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located. It may seem like a basic setting, but ...