Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...

Netflix reported $1.5 billion in ad revenue last year and expects that to double in 2026.

For those who remain blissfully unaware, Melania is Brett Ratner's glossy documentary movie following the First Lady during ...

Why AI’s real failure isn’t intelligence but memory and how broken continuity is quietly undermining advertising performance.

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Success also won’t live in a single TV spot but by building connected campaigns that extend beyond game night.

More than three years after the release of ChatGPT shook Google to its foundations, the AI advertising wars are finally breaking out. OpenAI opened hostilities at the end of last week by outlining its ...

The media are defined as communication sources that reach a wide audience, such as radio, television, magazines and newspapers. For small businesses, connecting with media outlets is often a prime way ...

Companies are offering law enforcement agencies the ability to track smartphone users through advertising data gathered on their devices. Le Monde attended confidential presentations of these new ...

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of how ...