LEGO SMART Play is a screen-free electronic system that allows builders to interact with their sets with sensors, speakers, and lights.

LEGO is going all in on their new Smart Brick sets, which will add a new dynamic feel to your brick play. Similar to Super Mario Bros., a small set will feature the Smart Brick, which can interact ...

Ian York is a lifelong lover of movies, books, and all forms of storytelling. This passion led him to earn a Bachelor of Arts degree in English with a concentration in writing. A few of his favorite ...

Act fast, last day of Prime Day deals. Join the Rebel Alliance and save 30% on this Lego Star Wars Prime Day deal: the 474-piece Luke Skywalker's X-wing fighter. When you purchase through links on our ...

Two months after debuting at the Consumer Electronics Show, Lego's new Smart Play technology is out in the wild. Lego's first ...

LEGO has announced another five Star Wars sets infused with Smart Brick capabilities, doubling down on its freshly-announced interactive technology. Fresh versions of the iconic Millenium Falcon, Luke ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...

The Power of the Force has returned to LEGO as they debut their latest Star Wars set. This set adds a little creativity to a galaxy far, far away, as it gives heroes and villains new themed mechs.

Alert all commands: Lego unveiled five new Star Wars Smart Play compatible sets at the Nuremberg Toy Fair today (Jan. 27), including an 885-piece Millennium Falcon set with four Smart Minifigures. The ...