For those worrying if Alpina will be diluted because of BMW ownership, you can all breathe a sigh of relief. The Vision ...

A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...

Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW Alpina will run as its own brand within the BMW Group, much like BMW M, but ...

With the BMW Group announcing the acquisition of Alpina, some people have begun freaking out over what is going to happen to the German brand. Some fear that Alpina will be diluted under full BMW ...

Now that Alpina sits fully within the BMW Group, the brand is entering a new chapter, one that appears to lean heavily into flagship luxury. The focus is moving toward high-end interpretations of the ...

Robert has been an auto enthusiast his entire life. He started working on cars at a young age, learning the basics from his father in the home garage on the weekends. Over the years, he learned as ...

BMW finalized its acquisition of longtime partner Alpina in March 2022, closing one chapter and opening another. Rather than fast-track the transition, BMW honored a five-year agreement signed in 2020 ...

Reports indicate Alpina’s first product under BMW’s full control will likely be the return of the 7 Series-based B7. BMW and Alpina may be closely related, but the latter has been an independent ...

Alpina, the German tuning firm known exclusively for upgrading BMW models with factory-backed support and a purveyor of some of the coolest Bavarian models to ever roam asphalt, is now legitimately a ...

BMW Alpina is now officially a standalone BMW brand, complete with a redesigned emblem and global production shift for 2026. BMW Alpina becomes an official BMW sub-brand, ending its independent tuner ...