Amazon Ads has launched an agentic AI tool called “Creative Agent” for UK advertisers to create ads from ideation to execution within a chatbot, for no additional cost.

I don't know about you, but I'm tired of the ChatGPT images that have taken over the web for the better part of a week. OpenAI revealed that 130 million ChatGPT users created around 700 million AI ...

At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.

AWS's agents are designed to relieve programmers of having to tie together tasks. Amazon claims the agents can run for days without human supervision. Amazon is entering a crowded market of vendors ...

Amazon on Monday released a new AI model that can take actions in a web browser on a user’s behalf, a move that puts it in more direct competition with OpenAI, Anthropic and other companies that have ...

The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns.

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Now available as a research preview, the Nova Act SDK lets ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Amazon on Monday launched its latest AI model, designed to take over a user’s web browser and perform simple tasks. The move places the e-commerce giant in more direct competition with artificial ...

Amazon (AMZN) is demanding Perplexity stop its AI browser, Comet, from making purchases for users on the Amazon marketplace, a practice the ecommerce giant claims is illegal and unethical by not ...

Amazon shared an impressive vision of an “agentic” future on Wednesday — one in which the company’s improved Alexa, Alexa+, handles countless mundane tasks, from booking restaurants to finding ...