While you’d think it would be more difficult and increasingly rare to make new “world’s first” announcements in this day and age, it does feel like it still happens quite often. Somehow, believe it or ...

Laowa recently announced its new. These new zooms are claimed to bring a new level of versatility and accessibility to ...

Anamorphic lenses are a hot topic right now. We review the Sirui 50mm anamorphic lens, a product that is only possible thanks to modern lens mounts. So, lots of people want anamorphic, nobody wants to ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Cooke Optics, the multi-award winning manufacturer of precision lenses for film and television, ...

Optically stretching images to make a wider aspect ratio is back in a big way thanks to the internet. Adam Hamer investigates. DIY communities have sprouted up on the web, dedicated to helping ...

For more than 600 years, artists have been experimenting with spatial illusion to the great delight of the viewing public. A wonderful timeline of experimentation in ...

Anamorphic beam shaping optics are used to transform elliptical laser beams to a round shape - for example before coupling them to single mode optical fibers. Conversely, there are cases where ...

Render Impact is proud to announce that they have won two first place awards at the Digital Signage Experience (DSE) DIZZIE Awards for their projects, "Kompose Kissimmee" and "Grand House Bar". At ...

The first of its kind 3D on-ground anamorphic experience introduced by Renault India. This is the 100% conceptualised and developed in India campaign of Renault India which kicked off from October 8 ...