Phone users spend approximately 40 per cent more on microdrama apps than Android users, according to new research published by technology analyst firm Omdia. The findings challenge common assumptions ...

Last week, we told you that a survey of consumers who purchased a new iPhone during the first quarter of 2026 revealed that 12% of the buyers had come to iOS from an Android device. The survey, ...

New Omdia research reveals that iPhone users spend around 40% more on microdrama apps than Android users, challenging common ...

Almost 60% of the respondents said they wouldn’t switch from Android to iOS (or vice versa) just to be able to cherish better ...