As a manufacturer, no one else is quite as intimate with a product you design and craft yourself. We asked three to each build us one of their own, the way they felt it should be done. Here are the ...

Are you averaging more than 75 percent hookup rates on your marlin lures? If not, you might want to consider learning how to rig marlin lures a different way. There are lots of lure trollers who ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

From Heddon and Pflueger classics to the legendary Haskell Minnow, learn how to identify, value, and collect old fishing lures. Similar to oil painting, the age of the work, the artist’s name and ...

If you grew up fishing and happen to be a child of the ’90s, you likely owned a Banjo Minnow kit, because the infomercial pushing them ran on every channel that aired fishing shows—and even some that ...