Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

As a juror at The Drum Awards Festival, Chris Blades brings an enterprise B2B perspective shaped by his role at Verizon. As ...

Over the past year or so, the conversation around the importance of being a commercial marketer has gained serious momentum, and for good reason. As budgets tighten, buyer expectations rise, and ...

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

Adobe Journey Optimizer (AJO) B2B Edition, part of Adobe Experience Cloud, is now generally available and will activate generative AI to identify and personalize experiences to ‘buying groups’—the ...

SAN FRANCISCO, Jan. 21, 2026 /PRNewswire/ -- Channel99, the AI-powered B2B marketing performance platform, today announced the launch of Paid Search Optimization, a new capability designed to help B2B ...

Driving B2B success through Account-Based Marketing and AI. B2B Marketing, the organisation behind the global marketing community Propolis, and internationally renowned events like The Global ABM ...

Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email ...

B2B Marketing is proud to announce that Marit Bouwmeester, four-time Olympic medallist and the most successful female sailor in Olympic history, will deliver the ...

Influencer advertising is projected to grow to a $52 billion industry by 2028. Here’s how to tap into this rapidly expanding market. The Fast Company Executive Board is a private, fee-based network of ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...