As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

While technology is the enabler of this seismic change, it’s newly dominant Millennial and Gen Z B2B buyers who are actually ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

In B2B marketing, there's a misconception that decisions are driven primarily by logic. However, if my years in this industry have taught me anything, it's that connections matter, especially in B2B.