BMW Alpina looks to take a leaf out of the Mercedes-Maybach book, with BMW's new subbrand devoted to luxury devotees.

Alpina is now formally a division of BMW, meaning more ultra-cool Roundels are on the way.

BMW took full control of Alpina on 1 January 2026, integrating it as a standalone brand within the Group alongside BMW, Mini, and Rolls-Royce.

Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance vehicles. Originally founded as a BMW tuning business in 1965, Alpina was ...

And BMW is dutifully sensitive to the nature of this new custody. “Given the storied history of the brand, the BMW Group is ...

A used BMW Alpina B7 offers an appealing mix of performance, luxury, and exclusivity at a reasonable price, though it isn’t ...

The BMW Group has announced the acquisition of Alpina, the brand that started out as a BMW tuner and went on to become a recognized automotive manufacturer since 1983. While the deal is still subject ...

If you wanted the ultimate tuned BMW with a factory warranty, there was one source you truly lusted over: Alpina. Started in 1965 by Burkard Bovensiepen, it grew to become one of the few tuners that ...

With the BMW Group announcing the acquisition of Alpina, some people have begun freaking out over what is going to happen to the German brand. Some fear that Alpina will be diluted under full BMW ...

Alpina, a company with a long history of tuning and selling luxury BMWs, has sold its brand rights to the Munich automaker. The agreement should lead to an expansion of BMW’s product offerings, and ...