When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...
In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...
FINDLAY, OH – November 04, 2025 – PRESSADVANTAGE – Dr. Andrea Adams-Miller, CEO of The RED Carpet Connection, LLC, will ...
Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...
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How the U.S. economy is defying gravity—and how insights into human behavior help us understand why
U.S. economists may be barely holding on by their fingernails over the current state of the American economy, but strangely, ...
CPA financial planners who understand how psychological factors influence decision-making can better work with clients and operate their practices more effectively. That’s the view of Michael E.
When Wellow compression socks discovered that NBA legend Bill Walton was an avid fan of its socks, the brand’s behavioral science instincts led them to believe that he would be the perfect influencer ...
Retirement is top of mind for Americans — and for good reason. Among eight key financial concerns, U.S. adults consistently rank saving for retirement as their number one worry. Yet, despite this ...
Roughly two decades ago, a community-wide reckoning emerged concerning the credibility of published literature in the social-behavioral sciences, especially psychology. Several large scale studies ...
Harvard Business School dismissed prominent researcher and tenured professor Francesca Gino. Harvard Business School has dismissed Francesca Gino, a tenured professor whose research on honesty and ...
Books and articles on behavioral finance tend to discuss “the crazy things that clients sometimes do and not a lot about what we, as practitioners, are supposed to actually do about it,” said Kitces, ...
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