The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Amid another turbulent year for the ad industry, plenty of engaging and compelling work was made. Here’s our ten favourite campaigns of the year ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

There are more ads than ever, and with AI, they’re being produced faster than you can blink. Honestly, many are easy to miss. But a few campaigns this year have managed to wake Ad Nut from an ...

After the runway shows and presentations, the momentum keeps stirring all thanks to a good visual. Yes, the ad campaigns. Whether they're creating viral pop culture moments or simply announcing new ...

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: American Eagle, Sydney Sweeney, Beyoncé, Levi (Tear: Getty Images / Sergey Ryumin) When ...

Since the NBA's spike in popularity years ago, brands have worked with basketball players to help sell their products. From Penny Hardaway's Nike ad back in the 1990s to more recent campaigns, like ...