Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and ...

Competitive bidding remains the primary mechanism for awarding construction contracts worldwide, encompassing sealed bids, reverse auctions and multi-attribute tendering. Contractors must first ...

Just in: Microsoft Ads added new bid strategies to its Microsoft Audience Network ads. While Microsoft has supported automated bidding strategies for its core campaign types, they’ve added two new ...

What happens when the role of an auction changes from selling unique items at Sotheby's to driving large markets for consumer goods on eBay and other online auction sites? EBay began as a Web site ...

Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named "limited by bid strategy." This may show when Google thinks your campaign can get more value ...