The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand ...

Today's customers expect more from the businesses they choose. A strong product or streamlined service is essential, but today's customers also need to understand the broader purpose of a brand to ...

This page features an overview of brand guidelines for UC San Diego's Scripps Institution of Oceanography. A unified brand aids in how we position Scripps, creates consistent messaging for our broad ...

There’s no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...

Have you defined your brand voice? If not, now is the time to take this important step. Defining your brand voice is an important part of marketing your business. Also, if you don’t determine this, ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled and ...

Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. You’re ready to publish a white paper, but a ...

Twitch found itself under fire this week from its community over the discovery of new guidelines for ads and branding that the company intended to roll out in July. After many creators and ...

Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that are now slotted for March 2025. This change was communicated numerous times ...