To continue reading this content, please enable JavaScript in your browser settings and refresh this page. It’s no secret that we’re all bombarded by advertising ...

What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

Another year, another Super Bowl, another lively discussion of whether the millions and millions of dollars shelled out by performance marketers moved the needle of impact for brand audiences. These ...

Meta will help facilitate branded content on Threads but will wait before rolling out advertisements on the platform. Credit: Jaap Arriens/NurPhoto via Getty Images) Meta's new Twitter competitor, ...

Meta has launched a new search tool that tracks branded content campaigns. Advertisers can find the feature, Search Branded Content, in the Ads Library. The feature gives users the option to filter ...

Twitch has officially reversed course on a set of controversial branded content guidelines. “These guidelines are bad for you and bad for Twitch, and we are removing them immediately,” said a tweet ...

EXCLUSIVE: XTR, the documentary company behind Apple’s They Call Me Magic and Oscar-nominated Ascension, is launching a branded content division. Kelly Spencer, who previously oversaw campaigns for ...

BBC StoryWorks Commercial Productions is the branded content studio of BBC Studios, committed to telling brand stories with the creativity and integrity of BBC standards. Building on the BBC’s century ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. This week, Business Insider won Gold for Best Branded Content Agency/Studio of the Year (under 20 ...

Rahman is a writer, editor, and graphic designer. His passion lies in writing about video games. Writing has been Rahman's vocation ever since high school when he wrote for a school magazine. His ...

United Talent Agency (UTA) has signed content creator Banijay Entertainment. The agency will serve as marketing consultant and talent representative for Banijay Branded Entertainment (BBE), the ...