Agency earns 74 awards, expands team and deepens community involvement OKLAHOMA CITY, OK, UNITED STATES, January 15, ...

Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer sufficient.

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Performance marketing has an evil twin: brand marketing - another term that promises clarity, but mostly delivers the ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Creator marketing is fast becoming a crucial element of modern-day brand marketing strategies. In fact, a 2022 report by CreatorIQ shows that 48% of the brands it surveyed spend at least $100,000 on ...

This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...