After a seven year hiatus, Cadbury Adams USA LLC has launched a new advertising campaign for Bubblicious. The campaign features NBA Rookie of the Year LeBron James, the first pro-athlete endorsement ...

Cadbury Adams USA, makers of Bubblicious bubble gum and part of Cadbury Schweppes plc, is teaming up with NBA All-Star LeBron James of the Cleveland Cavaliers to see who's got game when it comes to ...

Last month fellow Sporked staffer Tyler Bowers and I were standing at the Perfetti Van Melle booth at the Sweets & Snacks Expo, talking about the Bubblicious bubble gum display. Naturally, the ...

Tweet of the day, courtesy DaniCharlie: “kinda blown that no1 seems to sell Lebron James Lightning Lemonade Bubblicious Bubble gum anymore, It’s my fav.” ...