Years after being enveloped in controversy, Budweiser fans have applauded its new ad, released ahead of the 2026 Super Bowl. As the beer brand celebrates 150 years of brewing in the U.S., it marked ...

The 2025 Super Bowl will be accompanied by the sound of beating horse hooves. For the first time in over a decade, Budweiser is putting Clydesdale horses front and center in their ad campaigns. For ...

The ad features the iconic Budweiser Clydesdales, marking their 48th national appearance during the Super Bowl, as well as one of the youngest Clydesdale foals ever to appear in a Budweiser commercial ...

Budweiser‘s annual Super Bowl commercial is finally here! This year’s commercial, called “American Icons,” celebrates the iconic brand’s 150th anniversary, as well as America’s 250th birthday. Keep ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Super Bowl commercials draw 14% of viewers, prompting ...

Budweiser commercials are a Super Bowl tradition – and there is a history of ads that evoke an emotional response. The company's ad for Super Bowl 60 – "American Icons" – continues that tradition in ...

Budweiser is kicking off Super Bowl season early. The beer giant unveiled its latest Big Game commercial on Good Morning America on Monday, featuring a Clydesdale horse and a bald eagle. This ...

On Sunday, Feb. 8, Super Bowl LX will take place at Levi's Stadium in Santa Clara, California, with the Seattle Seahawks taking on the New England Patriots. While football is the main event of the ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Budweiser's "American Icons" won the Super Bowl Ad Meter ...

A supporting actor among the Budweiser Clydesdales becomes a star in the beer brand's new Super Bowl commercial. In the TV spot, a foal is too small to join the team as it heads out with a full load ...