New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

The weakness of points-based loyalty is that competitors can easily imitate points. A rival can match a discount or a tiered program. Benefits may influence behavior, but they rarely create durable ...

Today’s consumers have more choices than ever before, giving them unprecedented power in the marketplace. With more competition entering the online and offline retail space, retailers find it more ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

For years, loyalty teams have owned their programs on paper but not in practice. The tiers, earning rules, points, and segments have lived behind IT queues and multi-week build cycles, so programs ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

The retailer is partnering with PAR Technology to launch a platform that connects customer engagement with enterprise-wide ...

Delta Air Lines is making an interesting bet on the part of corporate travel that has traditionally received less attention ...

United Refining Co.’s Kwik Fill convenience-store brand is partnering with Par Technology Corp. to build its loyalty program. Through the partnership, Kwik Fill will use Par Retail’s platform and Par ...

Fanatics is launching a new loyalty program that will reward sports fans for buying merchandise and apparel, trading cards and placing sports bets. It will further draw a connection between Fanatics' ...