Discover how guerrilla marketing uses unconventional, cost-effective methods like social media and personal interactions to ...

Think of taking an airplane trip on Southwest, and the flight attendant is singing at the end of the flight. That's a terrific buzz-building tactic. Buzz needn't cost a lot of money, but it sure gets ...

If you're confused about the terminology of word-of-mouth marketing, I have a little confession to make: sometimes I get confused about it myself. As one of the authors who's written about this topic, ...