As healthcare entities move towards the deployment of artificial intelligence (AI) models to streamline patient engagement, being acquitted of good customer relationship management (CRM) system data ...

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

Sales CRM and marketing automation tools aren’t just systems; they play a key role in how companies generate revenue and ...

SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

When CRM, Social and Big Data analytics come together, amazing things happen. The right, relevant information meets customers where and when they are most receptive to offers; customer wants, needs, ...