“Calgon, take me away” became the catchphrase for stressed-out people everywhere during an advertising blitz for the bath products in the 1970s and 1980s. Commercials featuring haggard moms escaping ...

Calgon is planning a "total" rebranding effort in 2010, including new packaging, logo, product extensions and a new marketing campaign. The rebranding reinforces the brand's heritage in the bath ...

NEW YORK — Coty Beauty’s Calgon brand wants to travel the world, with plans to hit a slew of breathtaking locales along the way. Leaning on its ubiquitous tag line “Take Me Away,” the specialty bath ...

This iconic slogan delivered instant recognition to the bath gel. But despite the fact many women daily uttered the words, “Calgon Take Me Away,” the brand was facing elimination from the retail ...