CORNELIUS, N.C.--(BUSINESS WIRE)--Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his passion for fishing and started the journey ...

Catching fish on top-water lures can be so exciting that some anglers would rather catch one fish on a top-water than two or three down deep. Lures that splash and dance across the surface are ...

Nothing thrills like a topwater bite, and whether you're fishing during the early morning feed or prospecting a midday shade pocket, the right topwater bait often tempts the biggest fish. The question ...

The Starting Spot: -Summer is in full swing all over the country and bass are hitting topwater lures with reckless abandon. Do you know the best topwater baits to catch the most bass? -Check out the ...

Big fish smashing a topwater lure is the most exciting sensation in fishing, and there's no better time to experience it than now. Largemouth bass, smallmouth bass, Kentucky bass, striped bass and ...

There are lots of standard lures that produce big bass – everything from tiny forward-facing sonar minnows to 10-inch worms to deep diving crankbaits – but if you want your double-digit to be truly ...

Fishing duo Cole & Jay catch striped bass on topwater producing massive blow-ups.

BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...