In traditional decision making, the metrics that impact the bottom line will almost always take precedence over the underlying drivers of change. The reasons behind a purchase decision fade into ...

Data purists would rap my knuckles for asking this question and reply, "Never". On the other hand, "data sophists" who're accustomed to lying with Big Data in even more crude ways would wonder, “Duh, ...

A comment posted by a reader on a recent post reprimanded me for suggesting that marijuana caused relationships to go bad. In this instance the reader was mistaken, as I had specifically used the word ...

If you read a lot, like me, you might notice almost daily there’s a new study that contradicts some earlier research. Something causes cancer — then it’s good for you. You know the drill. What’s going ...

After reading Dalton Conley’s piece on recent developments in social-science research (“The Data in Your Lap: How to Interpret Naturally Occurring Experiments,” The Review, December 19), I can only ...

As most of you are aware, the LSAT is designed to measure skills that are considered essential for success in law school. The three multiple-choice question types on the LSAT are reading comprehension ...

There are a lot of SEO studies out there, but not all of them are made equal. Here's how to decide if X is really affected by Y, or merely a coincidence. Every so often the SEO community will erupt ...

One hundred fifty world leaders, with President Barack Obama as the prime mover, and hundreds of their aides and hangers-on, gathered in Paris for an event called the "2014 United Nations Climate ...