Which will you choose?
Pepsi is bringing back one of its most iconic campaigns this year in time for its 50th Anniversary, as the Pepsi Challenge returns to tour America. Back in 1975, they held a taste test for Americans ...
PepsiCo announced this morning that it is extending The Pepsi Challenge into 2026, as it claims Pepsi Zero Sugar defeated Coke Zero. The team dropped a ton of new info about the results of the Taste ...
Pepsi is bringing back its legendary Pepsi Challenge marketing campaign. The soda powerhouse is traveling the country making pit stops and inviting cola drinkers to sample Pepsi Zero Sugar and ...
Pepsi is bringing back an expanded “Pepsi Challenge” for 2026. Pepsi’s 2025 revival of “The Pepsi Challenge,” which originally debuted in 1975, pitted Pepsi Zero Sugar against Coke Zero Sugar, with ...
Pepsi is attempting to upstage rival Coca-Cola on its big day -- in its hometown, no less. PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is ...
Editor’s note: This story has been updated. Deep in the heart of Coca-Cola territory in Georgia, PepsiCo is launching a new front in the cola wars — with the return of the Pepsi Challenge blind taste ...
Pepsi is taking the Pepsi Challenge to advertising’s biggest stage with a 30-second ad that will run during Super Bowl LX, per details shared with Marketing Dive. The PepsiCo Content Studio and BBDO ...
It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi ...
One of the most dramatic matchups of the 20th century wasn’t in sports — it was about cola. The battle had been brewing for some time: Pepsi first emerged in 1893 and by the 60’s found itself facing ...
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Pepsi Challenge making 3 stops in Connecticut
NEW HAVEN, Conn. (WTNH) — The Pepsi Challenge will make multiple stops in Connecticut over the next few days to challenge the state to its blind taste test. Pepsi is inviting consumers to decide for ...
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