The course will comprise of 10 three-hour lectures (Thursdays 14-17). Each lecture will concentrate on one topic in the area of animal learning, with the aim of starting from the behavioral phenomena, ...

In psychology, the term “blank slate,” or tabula rasa, actually has two meanings. The first refers to the belief that all humans are born with the ability to become literally anything or anyone. This ...

I have written previously about the fact that in today’s increasingly digital world, not every person who is compulsive with pornography is a traditional (trauma-driven) compulsive person. (See my ...

Do features like humor, sex, color, and music in a commercial merely increase our attention to product information in a message, or can they directly influence our attitudes? The results of an ...

Marketers yearn to be able to read their consumers’ minds. If we could only understand what our consumers are thinking and feeling as they think and feel it, we could create more effective ...

All animals have the capacity to learn through operant conditioning and other types of learning, and as a result, zoos and other animal care facilities have shifted towards the use of positive ...

Before he invented behaviorism, John B. Watson considered learning one of the most important topics in psychology. Watson conducted excellent empirical research on animal learning. He developed ...