General ad campaign for climate action receives more public engagement than tailored approach, study finds

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...
Daily CameraOpinion

Boykoff: Let’s ban fossil fuel-related advertising in the Front Range

Fossil fuel advertising continues to pollute our collective consciousness and impede our progress together. Cities across the ...
Common Dreams

New Report: “Big Oil’s Deceptive Climate Ads”

A first-ever analysis of more than 300 climate-related ads from BP, Chevron, ExxonMobil, and Shell shows how the oil majors sold false climate promises from 2000 to 2025 The Center for Climate ...
EurekAlert!

General climate advocacy ad campaign received more public engagement compared to more-tailored ad campaign promoting sustainable fashion

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general message of climate emergency awareness received more QR code scans ...