Add Yahoo as a preferred source to see more of our stories on Google. In the spring of 1985, one of the most famous brands on Earth made a decision that remains one of history's most spectacular ...
On April 23, 1985, Coca-Cola threw out a formula it had sold for 99 years and replaced it with something sweeter, based on blind taste tests involving nearly 200,000 consumers, according to the ...
In the spring of 1985, one of the most famous brands on Earth made a decision that remains one of history’s most spectacular marketing flop in corporate history. Coca-Cola dared to change the formula ...
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