For the past six years, the Danish-Icelandic artist Olafur Eliasson has been working with a color chemist to produce paint pigments that correspond to each nanometer of the visible light spectrum.

Efficient searches are guided by target-distractor distinctiveness: the greater the distinctiveness, the faster the search. Previous research showed that when the target and distractors differ along ...

Imagine returning from a vacation and having to search for your car (e.g., a dark blue minivan) in a parking lot. What information would the visual system use to help you find it? One possibility is ...

Investigate the science of color while learning and using the word “hypothesis.” Begin by filling three empty baby food jars with water. Add drops of food coloring to each jar until each is a primary ...