Seeing as the most common color choices today are white, black, silver, and gray, the rarest car color is only getting rarer. We'll get into the specifics later, but it's important to note why some ...

Walk through any major collector car auction and certain colors keep reappearing across decades and marques alike. These shades have earned their staying power, and understanding why they endure can ...

Grayscale colors represent an increasing share of the car color marketplace. Other car colors retain their value better. Karl Brauer says he likes to play a game when others are riding in a car with ...

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

Forbes contributors publish independent expert analyses and insights. Jim Gorzelany is a veteran automotive journalist. Looking at virtually any parking lot in the nation these days is something akin ...

Automotive research company iSeeCars conducted a study revealing the best and worst car colors for depreciation. While some colors have above-average depreciation rates, there are still plenty of ...