Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Do you recognize this mission statement? To organize the world’s information and make it universally accessible and useful. That’s Google‘s. What about this one? To accelerate the advent of ...

A mission statement encompasses a company's objectives, goals and beliefs into one written document. Companies use mission statements to keep employees focused on the main goals of the company, while ...

Your company mission is the North Star of your business, guiding each and every decision you make. Writing one, therefore, isn’t just about creating a clever slogan or summarizing your goals; it’s ...

Mission statements and the things a company stands for are closely integrated -- at least they should be if the organization is well-led and strategic planning processes have been used. A mission ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

Opinions expressed by Entrepreneur contributors are their own. I can probably count on one hand the number of great company mission statements I’ve seen in my over two decades in marketing. While most ...

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If you’re a small business owner, there are a lot of things that have to go right if your business is going to be successful. The truth is, some of them are out of your control. For example, you can’t ...