Cracker Barrel has been making headlines for its daring changes in recent months, stirring up controversy largely out-of-character for the old country store. Last year's uproar over the restaurant's ...

Cracker Barrel's "All the More" rebrand sparked customer backlash, leading to an 8% decline in foot traffic and a swift reversal. Despite good financials before the rebrand, the stock dropped 18% and ...

Cracker Barrel’s top executive on Tuesday said the folksy restaurant chain’s disastrous logo change wasn’t about politics — instead claiming the switch was made for the sake of highway visibility, ...

Cracker Barrel's customers are dedicated to the restaurant and its old-fashioned, homey atmosphere. So much so that any change can result in huge backlash; remember when the company tried to simplify ...

Cracker Barrel first announced on Aug. 19 that it was updating its logo, removing the iconic man seated next to the wooden barrel. The logo was met with online backlash, even sparking a response from ...

Cracker Barrel responded to reports that it requires employees to eat exclusively at its restaurants while traveling for work, noting that the guidance is not new. The Southern-themed restaurant chain ...

After an ill-fated rebranding effort sparked backlash, Cracker Barrel Old Country Store (NASDAQ:CBRL) faces a slow road to recovery as it works to reconnect with its nostalgic identity, says Wells ...

Cracker Barrel has reversed its controversial rebrand and will revert remodeled restaurants to their original design, announced the company in its most recent earnings call. The company reported ...