Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you. Its goal ...

Have you ever felt like you’re throwing everything at your Facebook ads, but they just don’t stick? I’ve been there. It’s like shooting arrows in the dark, hoping one hits the bullseye. But here’s the ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...