July 7: This story has been updated to reflect a change in the commercial's copy, to “This is not a candy bar. This is protein re-imagined." When is a candy bar not a candy bar? When it’s a protein ...
Crunch. That was a word she wanted to use in the name of her product. That’s when the word uncle came up and when her product’s name was selected -- Uncle Crunch. Something unique and fun. She hired ...
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