July 7: This story has been updated to reflect a change in the commercial's copy, to “This is not a candy bar. This is protein re-imagined." When is a candy bar not a candy bar? When it’s a protein ...

The Crunch candy bar, a chocolate bar made from milk chocolate and crisped rice, has revamped its marketing platform. The new integrated campaign "Turn Up the Fun"focuses on the candy bar's texture as ...

Hershey’s is shaking up the candy aisle with a bold new twist, teaming up with Cinnamon Toast Crunch for a treat unlike any other. This unexpected collaboration blends the best of breakfast and sweets ...