Danone has gained approval for a health claim on Activia yoghurt in Switzerland. The Swiss Federal Office of Public Health (FOPH) has authorised Danone’s claim that its Activia products, the company’s ...
Danone is launching a new summer TV campaign for Activia starring brand ambassador Martine McCutcheon. The new commercial, which hit screens this week, aims to build on the success of the Tummy Loving ...
It's a debate that divides men the length of the nation, but in yoghurt at least, brunette has triumphed over blonde. Martine McCutcheon's ads for Activia have been credited with driving 22.3% sales ...
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