In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian ...

Scientific advances are a key input to rising standards of living, health and the capacity of society to confront grand challenges, from climate change to the COVID-19 pandemic 1,2,3. A deeper ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

NielsenIQ (NYSE: NIQ) today announced the launch of NIQ Commerce Lab, where the company is building the technology infrastructure for AI-driven commerce. The Lab will develop the data platforms, APIs, ...

Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...

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