Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

The art of mining data to develop insightful and actionable results that will effect the bottom line in terms of improved efficiency and increased profitability requires a mix of skills and tools.

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Natalya Yashina is a CPA, DASM with over 12 years of experience in ...

Analytics initiatives are not failure proof. In practice, they fail often. Bernard Marr, Forbes contributor and author of Big Data: Using SMART Big Data, Analytics and Metrics to Make Better Decisions ...