When it comes to digital analytics, we are all on our own journey of understanding. In working with more than 20 top Fortune 500 companies and distilling their most successful digital analytics ...

Amazon CEO Jeff Bezos is quoted as saying, “What’s dangerous is to not evolve.” His company has followed this mantra to the point where you can’t tell any more if Amazon is a retail, media, or tech ...

With the latest advancements in data capturing and data processing technology, we have the ability to track the digital world and optimize our marketing efforts at a deeper level than ever before.

Organizations that thrive on change use data and analytics as a competitive asset. They adapt quickly and predict trends by continuously curating and analyzing data and developing insights that drive ...

It doesn’t matter if you are a small startup, or a large organization, these six tips will help you succeed with digital analytics, whether it be for your website, mobile app, marketing or social ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

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Manoj Dawane, Founder and CEO, VTION Digital Analytics. Digital analytics is the process of scientifically analyzing data gathered from the online world. Such data gives valuable, error-proof insights ...

From the dawn of advertising to today’s digital age, analytics has become the backbone of marketing success. Initially, marketers focused on the impact of print advertisements, but the evolution of ...

For many of us, and definitely when it comes to digital customer experience professionals, reporting operational data on a regular basis is our main and even our only communication and interaction ...